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"Craft meets art. Function meets form. Material meets potential." This is how the young Danish manufacturer &tradition describes its intention, feeling just as committed to its Scandinavian heritage as to innovative, cosmopolitan designs. The company, founded in 2010, does not see tradition and innovation as opposites, but as complementary components of cultural aesthetics – it ingeniously forms a bridge between traditional crafts, contemporary design and cutting edge technology. With this intention &tradition collaborates internationally with established designers as well as talented young designers and, additionally, has classic products from different decades in its product line-up. The unique, proprietary design library ranges from today back to the 1930s and includes luminaires such as FlowerPot by the Danish pop-art designer Verner Panton or Utzon by Jørn Utzon, the architect of the famous Sidney Opera. &tradition's art director Konbek Hansen made the following statement: "All of our designers have a unique vision and their designs have the capacity to reach people in their everyday lives." The lighting objects and furniture by the Danish brand reflect this sincere interest in value and impact of their own products in a vivid and versatile manner. Thus &tradition creates aesthetic objects that are made ​​for people and demonstrate this in a straightforward and sympathetic manner.

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